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What not to do as the federal agency steps up its fight against deceptive advertising.
August 14, 2024
By: Christine Esposito
Editor-in-Chief
The Federal Trade Commission (FTC) announced a final rule that will combat fake reviews and testimonials by prohibiting their sale or purchase and allow the agency to seek civil penalties against knowing violators. “Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” said FTC Chair Lina M. Khan. “By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from...
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